KANSAS City — As supermarkets heighten the concentrate on ease with a host of prepared and all set-to-eat food answers, condiments and dressings are starting to be a staple for the instore deli.
“Supermarkets have now turn into a vacation spot for additional than just ‘food shopping’ but alternatively, they have substantially advanced and have grow to be extra advantage focused, creating well-known pre-packaged grab and go items from soups, salads and sandwiches to sushi and incredibly hot bars,” claimed Deborah Sidney, senior brand name manager for Linden, NJ-based mostly Walden Farms. “Consumers glimpse for a huge array of condiments/dressings merchandised in these places to use and check out new merchandise this ultimately builds shopper engagement and will increase demo and shelf consider absent.”
As the very last 12 months has pushed far more customers to take in in the residence, the refrigerated salad dressing category saw double-digit advancement of 11.7% in the 52 weeks primary up to April 18, 2021, and hit a document-environment $500 million in income, mentioned Chris Blanford, Sandpoint, Idaho-primarily based Litehouse Foods’ vice president.
“This progress can be attributed to a increase in at-house meal use in which customers are employing dressings for a wide range of occasions through the day,” Blanford said. “There are chances to cross products all over the retail outlet, together with the deli division where our dressings are a tasty pairing for pizza, wings, sandwiches and additional. Simply because of their versatility, our refrigerated dressings are fantastic for cross-merchandising throughout unique refrigerated retail departments.”
Common and ethnic flavors consider the ground
As with many groups about the very last year, vintage and acquainted flavors took up the biggest basket share in the condiment and dressing segments more than the past 12 months. For Litehouse Food items, the company’s Ranch, Blue Cheese and Caesar refrigerated dressings noticed the greatest enhance in 2020.
Late past calendar year, Litehouse debuted two new flavors: Hatch Chile Ranch and Sesame Miso.
“Flavored Ranch dressings, like Jalapeno Ranch and our new Hatch Chile Ranch, are a major performer in the refrigerated salad dressing class, and tackle shopper need for a vintage taste with a twist,” explained Blanford. “Asian flavors have seen nearly a 10% development in the organic condiments, dressing and marinade category (Technomic 2018 & 2019 l SPINS Total US Attribute Research May possibly 2020). We designed Sesame Miso to provide consumers with a multipurpose item in a craze-forward flavor that can be utilised a selection of approaches, including as a dip for pot stickers and egg rolls or as a marinade for salmon and rooster.”
For Walden Farms, Sidney claimed the company’s Thousand Island, Honey Dijon, Ranch, Raspberry Vinaigrette and Chipotle Ranch are among the leading promoting dressings. Walden Farms’ First and Thick & Spicy Barbecue Sauces are also prime sellers for shoppers seeking for bold style.
“Walden Farms dressings are great paired with sandwich kinds like Thousand Island or Russian for a Reuben, Bacon Ranch or Creamy Bacon is mouth watering drizzled on a turkey sandwich or wrap and our Balsamic Vinaigrette is mouth watering on a grilled chicken sandwich with roasted peppers and fresh new mozzarella,” stated Sidney. “In the prepared meals portion, Walden Farms Honey Dijon, Blue Cheese and Ranch spouse with wings and hen nuggets and are perfect for crudité platters.”
A concentrate on wholesome
Post-pandemic, Sidney said Walden Farms is observing potent products sales as individuals are receiving back to their routines, centered on their overall health and wellness objectives and dropping more weight they may perhaps have gained in the course of the lockdown time period.
“Both Vegan and Keto friendly selections along with Carb No cost and Calorie Cost-free attributes show up to be resonating extra with customers in excess of the previous calendar year as they go on to take care of their wellness and wellness goals through way of living diet regime tendencies and looking for superior-for-you selections,” she mentioned.
Walden Farms presents a complete line of specialty condiments and food items enhancers free of charge from artificial flavors and dyes, and created with genuine greens, fruit fibers and elements. With zero energy, zero web carbs, zero sugar and zero fat, the dressings appeal to all types of buyers — these who do not want to squander their calories on large fats dressings and condiments, or who abide by a vegan, gluten-free or keto diet program. They also resonate with people today living a wholesome way of life or seeking to handle pounds or control diabetes.
Blanford mentioned that customers are increasingly trying to get out products and solutions with promises like “no added sugar” and “no additives or artificial preservatives,” which has pushed the release of Litehouse’s most recent products and solutions:
- Environmentally friendly Yard branded plant-primarily based dressings, dips and mayos that are non-GMO, vegan and gluten-totally free.
- Litehouse Purely Well balanced — a Greek yogurt-based mostly refrigerated salad dressing that is an ideal option for individuals trying to satisfy specific dietary demands with 45 energy per serving, 0g of additional sugar and no artificial colors, flavors, preservatives or sweeteners, while still offering on excellent flavor and substantial top quality.
Blanford encourages merchants to give clients suggestions for nutritious meal possibilities by cross-merchandising.
“Being capable to clearly show flexibility and use occasions can aid boost invest in intent. Shops need to take into consideration building a secondary show as a one particular-prevent store that pairs condiments or dressings with other relevant solutions,” he claimed. “For illustration, producing a day evening at-property exhibit with dressings, refreshing develop, a protein and dessert can help encourage strategies and improve basket dimensions.”